Who we are

The Alexandria Business & Tourism Organisation (ABTO) exists to uplift, promote and connect the people who make Alexandria the remarkable town it is.
We bring together local businesses, residents, visitors and investors through trusted information, authentic storytelling and initiatives that honour our heritage while building a sustainable future.

Alexandria is a place shaped by history, strengthened by community and inspired by the natural beauty that surrounds it. ABTO serves as the bridge between these elements - helping the world discover our town and helping our town grow confidently.

Our Vision

To position Alexandria as the heritage heart of the region — a welcoming hub where culture, history, and community thrive and where credible business and tourism information is accessible to all.

Our Mission

We connect people, businesses and visitors through reliable information and inclusive platforms.
We share the stories that define Alexandria, support local businesses, nurture tourism and promote sustainable opportunities that benefit the entire community.

Our Core Values

Inclusivity

We welcome all voices, ensuring that Alexandria’s story is told through diverse perspectives.

Sustainability

We promote responsible tourism and business practices that protect and grow our community for future generations.

Credibility

We commit to being the trusted, accurate, and transparent source of information for business and tourism.

Storytelling

We believe in power of stories to inspire connection, pride and meaningful experiences.

Heritage & Culture

We honour our history and traditions while embracing innovation to share them with the world.

What We Do

  • From entrepreneurs to established enterprises, we uplift the voices that keep Alexandria’s economy moving.

  • We showcase our town’s culture, heritage, natural beauty and adventure opportunities in ways that respect the land and the people who call it home.

  • Through events, campaigns and partnerships, we help build unity, pride and belonging.

  • We highlight the town’s potential, share credible insights, and create platforms that inspire investors to contribute to Alexandria’s growth.

Who We Serve

  • We strengthen unity and share opportunities, town developments, events and community news.

  • We highlight Alexandria’s heritage, culture, landscapes and experiences - a town full of stories worth discovering.

  • We present Alexandria as a peaceful, resilient, opportunity-rich town ready for meaningful and sustainable investment.